Market Development Specialist – Business at Epson Europe B.V


  • Market Development Specialist – Business

    • Job Type Full Time
    • Qualification BA/BSc/HND
    • Experience
    • Location Lagos
    • Job Field Sales / Marketing / Retail / Business Development&nbsp

    Function: Sales
    Job Level: Experienced

    Job Summary

    • Based in Lagos, Nigeria, this role is designed to capitalise on opportunities for Epson in the developing markets and emerging territories of Nigeria and Ghana. 
    • The Market Development Specialist – Business, will understand the customer/partner requirements, align and put them in scope with Epson’s Business product portfolio (office printers & projectors) to provide demonstration, training and support and identify new market and business opportunities.

    Key Responsibilities

    • Develop and maintain a market development strategy, including a detailed market analysis (TAM, SAM, SOM) and a mid-term business plan
    • Define a clear value proposition and product positioning for specific segments/regions/channel partners and create the whole Go-to-Market strategy for new product launches
    • Develop direct contact with key targeted corporate and government end-users and identify opportunities for business development across Nigeria and Ghana
    • Coordinate closely with the Product Management teams to develop innovative and impactful collateral
    • materials and communicate the value proposition to specific segments/regions
    • Follow market trends, visit relevant industry events, and maintain relationships with key industry partners and customers
    • Recruit value adding partners onto our Partner Programme within specified criteria and motivate them to build profitable business based on Epson products
    • Implement and active programme of demonstration/training for key distributors and resellers.
    • Take an active role at demo exhibitions and events to maximise customer engagement for the designated product group
    • Co-ordinate the feedback of information and market intelligence to sales and Business Management to support the development of balanced pipeline of opportunities for the business.

    Knowledge, Skills and Experience

    • The Market Development Specialist should have specialist knowledge and experience of IT industry channels and associated products and solutions
    • Proven success in engaging with senior stakeholders within end user corporate and government organisations and networking across customer departments
    • Must have the ability to identify opportunities and the analytical skills to interpret and translate this data/information into a comprehensive market approach
    • Must have strong communication skills to convince stakeholders both internally and externally and be the focal point to get the consensus on how to approach this market
    • Must understand channels and other partnering to define the most effective route to market for new products
    • Ideally educated to degree level in technical specialism
    • Outstanding presentation and communication skills, both verbal and written
    • Innovative, with a logical approach to problem solving with a solution orientation.

    In return, we offer a competitive salary and a wide range of excellent benefits, including a working environment where quality, teamwork, and respect come first.

    Method of Application

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