Market Development Specialist – Consumer Products at Epson Europe B.V


  • Epson Corporation, commonly known as Epson, is a Japanese electronics company and one of the world’s largest manufacturers of computer printers, and information and imaging related equipment. Headquartered in Suwa, Nagano, Japan,[2] the company has numerous subsidiaries worldwide and manufactures inkjet, dot matrix and laser printers, scanners, desktop compu…

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    Market Development Specialist – Consumer Products

    • Job Type Full Time
    • Qualification BA/BSc/HND
    • Experience
    • Location Not specified
    • Job Field Sales / Marketing / Retail / Business Development&nbsp

    Job Summary

    • Are you ready to make the switch to a better way of working?
    • Whether we’re creating brand new, cutting-edge technologies for our customers, or delivering unique, world-class learning and development opportunities for our people, if you make that switch with us as a Market Development Specialist, you’ll understand what we mean.
    • Based in Lagos, Nigeria, this role is designed to capitalise on opportunities for Epson in the developing markets and emerging territories of Nigeria and Ghana.
    • The Market Development Specialist – Consumer, will understand the customer/partner requirements, align and put them in scope with Epson’s Consumer product portfolio (printers & projectors) to provide demonstration, training and support and identify new market and business opportunities.

    Key Responsibilities

    • Develop and maintain a market development strategy, including a detailed market analysis (TAM, SAM, SOM) and a mid-term business plan.
    • Define a clear value proposition and product positioning for specific segments/regions/channel partners and create the whole Go-to-Market strategy for new product launches.
    • Develop direct contact with key targeted end-users and identify opportunities for business development across Nigeria and Ghana.
    • Coordinate closely with the Product Management teams to develop innovative and impactful collateral materials and communicate the value proposition to specific segments/regions.
    • Follow market trends, visit relevant industry events, and maintain relationships with key industry partners and customers.
    • Recruit value adding partners onto our Partner Programme within specified criteria and motivate them to build profitable business based on Epson products
    • Implement and active programme of demonstration/training for key distributors and resellers.
    • Take an active role at demo exhibitions and events to maximise customer engagement for the designated product group.
    • Co-ordinate the feedback of information and market intelligence to sales and Business Management to support the development of balanced pipeline of opportunities for the business.

    Knowledge, Skills and Experience

    • Ideally educated to Degree level in Technical Specialism.
    • The Market Development Specialist should have specialist knowledge and experience of retail channels and associated consumer products.
    • Must have the ability to identify opportunities and the analytical skills to interpret and translate this data/information into a comprehensive market approach.
    • Must have strong communication skills to convince stakeholders both internally and externally and be the focal point to get the consensus on how to approach this market.
    • Must understand channels and other partnering to define the most effective route to market for new products.
    • Outstanding presentation and communication skills, both verbal and written.
    • Innovative, with a logical approach to problem solving with a solution orientation.

    We Offer

    • In return, we offer a competitive salary and a wide range of excellent benefits, including a working environment where quality, teamwork, and respect come first. 
    • Plus, the support you need to develop yourself – in your role, and in your career.

    Method of Application

    Interested and qualified? Go to Epson on to apply

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