Marketing Lead at Emergency Response Africa (ERA)

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  • Emergency Response Africa (ERA) is a health tech start up on a mission to provide medical care to emergency victims in Africa. Many African countries do not have access to an emergency system like 9-1-1, resulting in thousands of unnecessary deaths annually. We are determined to change that. ERA trains first responders and equip them with intelligent dispatc…

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    Marketing Lead

    • Job Type Full Time
    • Qualification BA/BSc/HND
    • Experience 3 – 5 years
    • Location Lagos
    • Job Field Sales / Marketing / Retail / Business Development&nbsp

    Job Summary

    • This role is ideal for someone who is making healthcare accessible and has experience marketing health products or services.
    • The ideal candidate is a creative thinker, an excellent storyteller, and focused on using data to achieve results.

    Responsibilities
    In this role, you will:

    • Conduct extensive research on ERA’s B2B target audience to understand their challenges and priorities and align marketing strategies to meet their needs
    • Co-create and execute ERA’s marketing strategy
    • Create compelling story-based content for web, email, social, and print communication channels
    • Create regular content that positions ERA as a thought leader in emergency medical response and workplace safety to generate inbound partner and customer leads
    • Manage Google search ad campaigns to ensure ERA is found by those who require our services
    • Work to improve organic search ranking using SEO strategies
    • Optimize the customer journey to increase conversion of leads to customers
    • Create an on-brand presentation and promotional materials
    • Build the ERA brand and help to grow a community of passionate customers and partners
    • Seek and use customer feedback to promote retention, support customer success
    • Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, Net Promoter Score, and ROI

    Requirements

    • Relevant educational qualifications (Degree, Professional Development Certificates)
    • 3 – 5 years of relevant content marketing experience
    • Excellent communication and interpersonal skills
    • Demonstrated experience creating content across web and social platforms and running marketing campaigns
    • Demonstrated experience achieving ROI on marketing efforts and using data to improve results
    • Experience using Google Ads, Facebook/Instagram Ads, Google Analytics
    • Understanding of SEO principles
    • Good eye for detail and design. Ability to create simple visuals using platforms like Canva.
    • Video creation and editing skills e.g., Camtasia, are a major bonus
    • G Suite, Microsoft Word, PowerPoint, and Excel required.

    Method of Application

    Interested and qualified? Go to Emergency Response Africa (ERA) on emergencyresponseafrica.freshteam.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.



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