Digital Marketing Specialist – Lead Generation at Willers Solutions Limited

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  • We are a fast paced business management solutions firm with an array of value offerings to Corporate organisations. We work in all major sectors of the economy engaging highly trained and sector-experienced Consultants. Willers Solutions Limited is an indigenous firm with cutting edge value proposition geared towards value maximisation.
    Our focus is on cr…

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    Digital Marketing Specialist – Lead Generation

    • Job Type Full Time
    • Qualification BA/BSc/HND , MBA/MSc/MA
    • Experience 3 – 4 years
    • Location Lagos
    • Job Field Media / Advertising / Branding&nbsp

    Our client a reputable firm a is looking to fill the role of a DIGITAL MARKETING SPECIALIST – LEAD GENERATION

    JOB DESCRIPTION

    • Design all marketing materials, website content, publications, blog posts and newsletters. Check for accuracy and ensure adherence to the organization’s brand architecture;
    • Research and develop quality and engaging contents for all company’s social media platforms, campaigns, blog posts and other public relations activities;
    • Manage the company’s digital assets including the social media platforms;
    • Monitor and report trends in social media tools, applications, design and strategy as relates to the company’s image;
    • Attend marketing meetings on behalf of the company;
    • Prepare marketing budgets for leads generation and related marketing activities;
    • Create cost-effective campaigns for the company with the use of digital marketing tools;
    • Design and implement impactful lead generation campaigns, qualify leads and transfer to the sales team;
    • Respond to all inquiries made to the company’s primary marketing email, phone, social media accounts and public comment sections globally;
    • Conceptualize, design, implement and upgrade innovative lead generation programs leveraging the most current marketing techniques;
    • Reliably follow up on all sales and marketing leads in a timely manner;
    • Manage external vendors that may be used for certain deliverables from time to time and ensure high-quality work products are delivered within budget and on time;
    • Ensure a consistent look and feel across all public marketing channels that adhere to our branding and style guidelines;
    • Perform industry and market research to support the sales team’s efforts, sharpen lead generation campaign focus and improve lead-to-opportunity conversion yield;
    • Manage corporate blog and all social media channels by creating and posting curated content that appeals to company’s client and partner base.

    REQUIREMENTS

    • B.Sc Degree in Marketing, Mass Communication or related discipline
    • A Masters degree or MBA will be an added advantage.
    • Digital Marketing Certification in Google AdWords and LinkedIn advertising is required.
    • 3 – 4 years experience in Digital Marketing.
    • 3+ years of experience running Google Adwords campaigns.
    • 3+ years experience running B2B email marketing campaigns.
    • 2+ years of experience running LinkedIn advertising campaigns.
    • Excellent written and verbal communication.
    • Strong content development.
    • Exceptional attention to details and accuracy.
    • Excellent use of social media platforms: Facebook, Instagram, LinkedIn, YouTube, twitter etc.
    • Sound knowledge and application of web and digital marketing technologies (Google Analytics, SEO, WordPress, HTML, UX/UI design principles etc).
    • Marketing Analytics.
    • Creative and Graphics Designing.
    • Researching and Reporting.
    • Copy Writing.
    • Good team player and self-motivator.

    Method of Application

    Interested and qualified candidates should forward their CV to: [email protected] using the position as subject of email.

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.



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