Business Intelligence and Digital Marketing Officer at Lagos Business School (LBS)

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  • LBS is a community of people committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity and relevant to Nigeria and Africa at large. We strive to be a world-class business school which will have a significant impact on the practice of management.
    In order to achieve …

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    Business Intelligence and Digital Marketing Officer

    • Job Type Full Time
    • Qualification BA/BSc/HND
    • Experience 3 years
    • Location Lagos
    • Job Field Media / Advertising / Branding&nbsp

    Location: Sangotedo Ajah, Lagos

    Job Details

    • The primary purpose of this role is to develop and execute traditional and digital marketing plan, developing marketing materials and conducting market research.

    Essential Duties / Key Job Roles and Responsibilities
    Includes but not limited to the followings:

    • General marketing administration including reporting and analytics.
    • Identify emerging trends with data mining, analysis, and interpretation to evaluate the need for programme modifications or pricing changes, and develop appropriate recommendations.
    • Conduct periodic market research and generate industry-specific reports.
    • Develop and manage marketing materials.
    • Identify, develop and generate intelligence from marketing activities and marketing channels.
    • Devising strategies to drive and track online traffic to the company website and provide internal reports regularly.
    • Developing and managing digital marketing campaigns utilising a range of techniques including and not limited to paid search, SEO, and PPC.
    • Developing and managing social media strategy and engagements.
    • Manage and upload content on the website
    • Promote company’s products and services in the digital space.
    • Evaluating customer research, market conditions, and competitor data.

    Qualifications

    • Bachelor’s degree in any discipline from a recognized University.

    Skills Requirements:

    • Must possess computer skills, including, but not limited to Microsoft Office Suite.
    • Data analysis skills using Ms-Excel and other statistical packages
    • Experience managing PPC, SEO, and Affiliate programs
    • Strong understanding of current online marketing concepts, strategy, and best practices.
    • Experience in E-commerce, SEO, PPC, Email marketing, and social media
    • Must understand and be proficient in both traditional and digital marketing
    • Must be a thinker and possess the ability to support strategic planning and execution for marketing activities

    Professional Qualification:

    • A professional qualification will be an added advantage

    Experience:

    • Minimum of 3 years relevant work experience.

    Method of Application

    Interested and qualified? Go to Lagos Business School on docs.google.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.



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