Brand Manager at Olam Nigeria Limited

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  • Olam International was established in 1989 with 1 product in 1 country, trading cashew from Nigeria into India. Today we are a leading agri-business operating from seed to shelf in 65 countries, supplying food and industrial raw materials to over 13,800 customers worldwide. Our team of 23,000 employees has built a leadership position in many businesses inclu…

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    Brand Manager

    • Job Type Full Time
    • Qualification BA/BSc/HND
    • Experience 5 years
    • Location Lagos
    • Job Field Media / Advertising / Branding&nbsp

    Job Purpose

    • Ensure that the brand remains recognizable, up to date and exciting to customers, promote and change the public perception of brand(s).

    Key Accountabilities

    • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
    • Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
    • Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
    • Analyzing the success of marketing campaigns and creating reports.
    • Creating and managing promotional collateral to establish and maintain product branding.
    • Managing the budget for advertising and promotional items.
    • Analyze brand positioning and consumer insights.
    • Measure and report performance of all marketing campaigns and assess ROI and KPIs.
    • Monitor market trends, research consumer markets and competitors’ activities.

    Qualification

    • Bachelor’s Degree/HND in any discipline from a reputable Institution.
    • Experiences/Knowledge/Skills: (What experience brings success to this role)

    Experience:
    Essential

    • Minimum of 5 years’ Brand experience.
    • Brand awareness – a clear understanding of brands and the marketing mix.
    • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
    • Experience in identifying target audiences and devising effective campaigns.

    Behavioral Competencies:

    • Result Orientation
    • Strong Bias for Action
    • Team alignment
    • Attention to detail

    Skills:

    • Relationship management skills
    • A strong focus on results
    • A high degree of business acumen
    • Demonstrate the ability to think both analytically and creatively.
    • Excellent communication skills.
    • Product and Customer Knowledge

    Method of Application

    Interested and qualified? Go to Olam Nigeria Limited on www.linkedin.com to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.



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