Graphic Designer/ Copy Writer at Pirotti Projects Limited

JOB ROLE AND RESPONSIBILITIES:

1. Copywriting:

• Write high-engagement social media content that reflects our brand’s voice
• Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials.
• Produce error-free content that adheres to the company’s style guidelines.
• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
• Propose copy concepts and present underlying strategic thinking to the Marketing Team.

2. Ad Campaign:

• Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
• Manage the procedure, implementation, tracking and measurement of marketing campaigns including Billboard designs & content, Newspaper ang magazine adverts and content.
• Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
• Write, edit and proofread copy for promotional materials within marketing campaigns.
• Ensure that the company’s brand and identity is adhered to in campaigns and in all communication channels.

3. Merchandize Designs:

• Display merchandise with visual appeals to attract customers and public recognition through T-Shirts, Mugs, etc.
• Ensure compliance of brand standards in visual merchandising efforts.

4. Creating yearly themes and marketing outlook.