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Digital Marketing Manager
- Job Type Full Time
- Qualification BA/BSc/HND , MBA/MSc/MA
- Experience 2 years
- Location Lagos
- Job Field Media / Advertising / Branding
Our company is an emerging and growing online Broker.At Earn Markets, we believe everyone deserves financial independence and a debt-free life. That’s why our solutions and platforms are designed to help aspirants achieve their financial goals..
We are looking for a Digital Marketing Manager. An individual with a strong grasp of current marketing tools and strategies who should be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing manager will work with the Sales team, supporting teams, and agencies to launch campaigns on time and on budget
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion
- Work with the team to achieve deliverables both qualitatively and quantitatively.
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Create and update digital marketing strategies that will support the company to achieve its aims as part of the overall Marketing, Sales and Communications plan Review new technologies and keep the company at the forefront of developments in digital marketing
SKILLS AND REQUIREMENTS:
- BS/MS Degree in Marketing or a related field
- Proven working experience in digital marketing
- A limited exposure to Sales will be desired.
- Specific marketing channel expertise.
- Ability to build opinions through digital medium
- Ability to execute and analyze drip marketing campaign.
- A mix of creativity and analytical abilities
- Understanding of Brevity
- Ability to analyze quantifiable metrics.
- Basic Design skills.
- Ability to exhilarate and motivate sales teams
- Ability to come up with innovative, out-of-the-box solutions to problems
- Strong analytical skills and quick decision maker
- Strong growth orientation
- Team Player
Method of Application
Interested and qualified candidates should forward their CV to: email@example.com using the position as subject of email.
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