School Marketing Officer at First Excelsia Professional Services Limited

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    FirstExcelsia is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants. We have an in-depth understanding of the Nigerian business terrain and we are very passionate about partnering with indigenous organisations to develop world class yet localized systems, processes and structures required to achieve…

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    School Marketing Officer

    • Job Type Full Time
    • Qualification BA/BSc/HND
    • Experience 3 years
    • Location Lagos
    • Job Field Media / Advertising / Branding&nbsp

    Our client, a British curriculum-based school is looking to fill the role of a School Marketing Officer.

    SUMMARY JOB DESCRIPTION:

    • Lead generation for acquisition of new students via 360 degrees (digital/social media, print, radio, exhibition, hand bills,) marketing campaign.
    • Plan and execute all website, SEO/SEM, marketing database, email, social media and digital advertising campaigns.
    • Plan and execute specific marketing campaigns to drive admissions through Entrance Examinations.
    • Identify opportunities for marketing/PR that can lead to the primary objective of increasing student population
    • Design, build and maintain the school’s social media platforms
    • Measure and report performance of all marketing campaigns against set targets (ROI and KPIs)
    • Create a system to engage and track leads generated from acquisition channels.
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Develop strategic relationships with agencies and other vendor partners for purpose of new enrolments.
    • Conduct appropriate market research including competitor analysis, demographic and economic reviews, and examination of educational trends
    • Ensure the systematic collection, review and analysis of market information to identify competitor tactics, market trends, new opportunities and challenges.

    PERSON SPECIFICATION

    • A minimum of 3 years marketing experience, ideally in an arts or Higher Education environment
    • Branding experience
    • Experience of digital content & social media, including scheduling programmes, such as Hootsuite, international social media experience a plus
    • Copywriting skills 
    • • Experience with Photoshop, WordPress and MailChimp
    • Knowledge of CRM databases, including segmentation & targeting for personalization
    • Solid understanding of email KPIs and deriving insights for wider business reporting and actions
    • Ability to execute, monitor and analyse campaigns

    SKILLS & COMPETENCIES

    • Experience with eTapestry or Raisers Edge
    • Experience with design packages, preferably InDesign,

    Method of Application

    Interested and qualified candidates should forward their CV to: executivesearch@firstexcelsia.com using the position as subject of email.

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