Senior Marketing Manager Job at Swift Networks Limited

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Swift Networks Limited is a facilities-based telecommunications services provider. The company was founded in 2002, since inception, Swift Networks has invested heavily in “next generation” networking technologies to build a multi-service network platform. Due to rapid expansion we are looking for a qualified candidate to fill a technical / business position as we maintain our status as the leading broadband connectivity services provider in Nigeria. Uniquely, the work environment offers a first class condition with a very attractive remuneration package.

We are recruiting to fill the position below:

Job Position: Senior Marketing Manager
Job Location:
 Lagos, Nigeria

Job Brief


  • We seek to hire an experienced Brand and Marketing expert who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
  • You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.

Role Overview

  • Analyzing how the brand is positioned in the market and crystallize targeted consumers insights
  • Taking brand ownership and provide the vision, mission, goals and strategies drive it
  • Translating brand strategies into brand plans, brand positioning and go-to-market strategies

Responsibilities

  • Lead creative development and create motivating stimulus to get targeted population to “take action”
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Development of effective product positioning in the market
  • Monitor product distribution and consumer reactions
  • Brainstorm new and innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics
  • Anticipate bottlenecks
  • Attending meetings with clients and different marketing departments
  • Coach the team and get the best from everyone

Requirements:

  • Proven working experience as brand marketing manager or associate brand marketing manager
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • In-depth understanding of the company’s current products and future concepts
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate them
  • Up-to-date with latest trends and marketing best practices
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Strong research, analytical skills and data-driven thinking
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Advanced communication and interpersonal skills
  • Excellent written and verbal communication skills
  • Comfort with CRM software
  • Ability to think creatively and innovatively
  • Analytical skills to forecast and identify trends and challenges

Qualifications

  • A minimum of first degree, Second Class (Upper Division) in marketing, mass communication or any related field with at least eight years on a similar role
  • Possession of Master’s degree and membership of a professional brand and marketing body will be an added advantage
  • Previous experience in a marketing or advertisement agency firm will also be an added advantage

Note: Qualified and interested candidates should please attach an updated CV while sending in their applications.




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